EXOTIME: what is a watch microbrand?
Welcome to the fascinating world of watch microbrands, a rapidly growing sector in the watch industry that definitely deserves your attention. In this article, we will discover what watch microbrands are exactly, what makes them unique, and why more and more watch enthusiasts are turning their gaze to these small yet powerful entities.
What is a watch microbrand?
Let's start with the basics: what exactly are watch microbrands? Essentially, microbrands are small independent companies that produce watches in limited quantities. Unlike large watch brands, which often produce thousands of watches of the same model, microbrands typically produce only a few hundred pieces per year or even less.
Attention to detail
What distinguishes microbrands is their attention to detail and commitment to excellence. Because they produce in limited quantities, they can focus on quality and precision in every stage of production. This results in well-built watches with impeccable finishes and reliable movements, which often exceed the expectations of their buyers.
Innovation and creativity
One of the most fascinating characteristics of microbrands is their ability to innovate and experiment with new designs and concepts, just like EXOTIME. Being more flexible and agile than large brands, microbrands can push beyond the traditional boundaries of watchmaking, creating unique and distinctive watches that stand out from the crowd.
Direct relationship with customers
Another advantage of microbrands is their direct relationship with customers. Often run by small teams of watch enthusiasts, these brands offer personalized service and greater attention to the needs of their customers. This creates a sense of community and belonging among owners of a microbrand's watches, who often become true advocates of the brand.
Conclusion
In conclusion, watch microbrands offer a unique and fascinating experience for watch lovers around the world. With their attention to detail, innovation, and direct relationship with customers, these small yet powerful brands are revolutionizing the watch industry. If you're a watch enthusiast looking for something unique and special, there's nothing better than exploring the world of watch microbrands.
Our first model on the market, EXOTIME Pioniere, will make you feel unique and unstoppable.
The EXOTIME Team